I think 15 would be better, but 30 is to encourage you to upgrade. : )
ADK
It is a new rule in live chat that free members can only talk once per 30 seconds. This rule was put in place because unfortunately a small number of people were ruining the experience for the rest of the community by spamming or being rude/disrespectful. This new rule makes it easier for moderators to maintain a clean, family-friendly environment for everyone.
Also it should be noted that private chat for free members is not limited, only public comments.
"As a free member you can only talk 1 time every 30 seconds."
30 seconds is a bit harsh, right?