people!
Ermm... Complete forum spam, or some underlying motive that cleverly depicts the modernism of todays world, in comparison to the Live Chess area?
We're here observing an instance of modern art. Observe the admirable usage of the small "p" in people, in effect implying the non-acceptance of the human being as a respectable entity; this is a philosophical self-observation on humanity's global consciousness, which is nothing and everything. The exclamation point here balance the judgment by acknowledging the fact that humanity still deserves awe, for it exists as a self-aware entity built from independent entities. Interacting with it, you'll notice the piece of art was hiding a simple, yet powerful concept; the systemic social patterns that allows understanding and transforming words, or concepts, into a mental image that may completely filter out or improve the original meaning.
A piece of art, I say.